The success of social media platforms relies heavily on establishing daily routines for both creators and users. The content is being constantly generated and people are tuning in daily. How can you convert this to your online store and create online shopping habits?

Be it YouTube, Instagram or Twitch, most people have established a habit of visiting their favorite content platforms and are spending a relatively big part of their day online. In fact, statistics report an average of 147 minutes spent on social platforms per user every day. The rise of video commerce opens the doors for retailers to fight for a piece of that tasty 147 minutes cake. How much time can your shop steal and claim for its own?

The retailers PURELEI, who are pioneers in the field of live video commerce, reported an astonishing average visit time of 34 minutes per shopper on their online store since the integration of live shopping, resulting in an even more astonishing conversion rate of 35 % in sales. 34 minutes represent approximately a 23 % conversion rate of social media time to their website. This establishes them as the absolute specialists in their field, and the go-to online shop in their industry.

Integrating live video shopping technology into your online store won't do the trick by itself, the creator culture has to be integrated as well, and it strongly revolves around daily content habits. Here are 5 tips to get your content machine up and running.

1 Focus on your peak times

The best time to go live is during your online shop's peak visitor hours. Your website visitors are the number one target of your shoppable content, and will prove to be the most lucrative when it comes to sales conversions. If they are greeted with informative and entertaining content every time they visit your store, they will want to tune in more often.

2 Establish a weekly schedule

Repetition makes the habit, which is why it is a good strategy to establish a weekly schedule with fixed show times. Soon your shoppers will know exactly what content to expect every day on your store. This will make your live show times become part of your customers' daily routine, just like the evening news.

3 Create various formats

It always pays off to mix things up when it comes to the concept behind live shows. Creating different show formats enables your shoppers to view your product catalog from various points of view. Some products should be presented in a fun way, leading to an entertaining live show format, like a game show for example.

4 Share your live shopping experience

Your social media platforms are a powerful tool to get your followers used to the fact that your shopping experience is now video based. Every live show should be communicated and marketed beforehand to maximize its performance. Your customers regularly seeing posts about upcoming shows will create the proper awareness towards your content stream.

5 Habits for Creators & Shoppers

Shoppers will only tune in daily if there is a constant flow of content. It is imperative to make it a habit for your content creators to publish regularly. Maintaining a good relationship with them through encouragement & reward will motivate them to generate authentic content for you on a daily basis. After all, they have become an important part of your shopping experience and should get the recognition they deserve.

The moment creators start publishing clips or going live on your platform every day during your peak hours, then you should know that you're on your way to success. Claim your chunk of the 147 minutes cake, and convert streaming habits into shopping habits!

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