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Introducing: The LIVEBUY Pop-Ups

Amer Chamaa

Amer Chamaa

Amer Chamaa

Amer Chamaa

October 21, 2022

3

min. read

Introducing: The LIVEBUY Pop-Ups

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It's time to break the habits of online shoppers and get them used to video-based shopping. Say hello to the LIVEBUY Pop-Ups!

Fresh video content is popping-up everywhere on the internet just like on social media, and retailers are investing heavily in the live-shopping game. But are they doing their best to make shoppers aware of it?

The conversion miracle 🪄

The sales-conversion miracle of live shopping is no myth, but just a straight-up scientifically proven fact. According to a study performed by McKinsey, companies engaging in live commerce report a stomping 30% conversion rate, which is ten times higher than regular e-commerce. There is no need to test this format anymore, as the live shopping pioneer retailers have proven that video-based commerce is the inevitable future. It is entertaining, informative and inclusive, rapidly leading potential buyers down the sales funnel.

pop-ups

McKinsey Article


The challenge: Create awareness!

Despite video-shopping's impressive power to turn potential customers into happy shoppers, this is still a novelty in the European market. Shoppers are still stuck in their old habits of a text & filter-based shopping experience, which is neither inspiring nor entertaining. This means that your shoppers might be visiting your online shop without being exposed to the premium shoppable content you offer, thus depriving you of the tasty 30% conversion rate. It is up to us live shopping providers, retailers and content creators to familiarize people with the fact that the online shopping game is now video-based, and it will never be boring again!


LIVEBUY Pop-Ups

To solve this problem, we asked ourselves one simple question: what is the quickest way to lead your shop visitors to your shoppable content? Pop-Ups were the answer! They are discrete, simple and extremely effective windows that will notify your web shop visitors of upcoming or ongoing live shows. Pop-Ups appear only once per visit for each shopper in order to avoid spam and preserve your user journey experience.

Just one simple Pop-Up will not only lead your website visitors to an ongoing live show, but will also expose them to your entire video content library. Looking at the big picture, Pop-Ups will on the one hand greatly increase your chances of making use of the 30% conversion rate, and on the other hand will make your shoppers want to tune in again for more content! You can configure & activate Pop-Ups with just a few clicks from your dashboard.

pop-ups ui


We are always looking to maximize the efficiency of our product, and push our retail partners into the video-based, social and interactive future we are inevitably heading to.

Want to learn more? Contact our support team!


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