Before the arrival of live video shopping, the online commerce system used to be centered solely around the relationship between retailers & shoppers. Content creators were always external players, serving as a way to generate traffic to the shop and drive sales the same way ads do. However, now that creators have become an integral part of the retail system, the content produced is not classified as external marketing anymore, but has rather become a part of the product's experience. This brings forth a new retail system, involving content creators, digital retailers & live shoppers.

The Challenge

Most tech companies focus on building one single tool that enables its users to do something new, or in a new way. On the other hand, live shopping providers must develop three software products, with distinct functionalities and inherently different user experiences. Retailers need a tool that allows them to power a content platform in a secure, controlled & data-driven way. Creators desire a fun & easy tool to turn exciting moments of their lives into content. Online shoppers are looking for information, interaction & entertainment. Creating three different tools that interact together, have a seamless flow of information and are powerful enough to provide a live experience, is the real challenge that every tech company will face when developing live shopping technology.

The Eco-System

LIVEBUY offers three software solutions that enable a smooth flow of content from the creator to the shopper. The content's journey starts in the Creator App, which is used by content creators & influencers. That content is monitored, controlled & reviewed on the retailer's powerful Dashboard, before ending up on the retailer's shop or app.

Creator App

Shoppable content creation made easy.

The Creator App makes it possible for content creators to capture, produce & publish shoppable content just like they're used to. Going live on an online store is just a few clicks away, and can be done from anywhere around the world & at anytime.

The LIVEBUY Creator app serves as the main point of contact between content creators & online stores. Once a creator connects and matches with a retailer, they are granted publishing rights and gain the power to produce content for a specific retailer. They can access the product catalog right from the app, and start live-streaming directly to the retailer's store, or even multi-stream across platforms to any other channel. The creator app also equips creators with the ability to produce short shoppable clips, upload existing video content, monitor the performance of their content, plan & announce upcoming live shows, and much more.

Dashboard

The machine powering the live platform.

The LIVEBUY Dashboard is an ever-evolving tool centered around the different needs of the many online retailers on the web. It is literally the control center from which digital retailers orchestrate the live experience and manage their creator pool.

This intuitive tool offers retailers a variety of features to customize the look & feel of the live video shopping experience to match the design & needs of their online shops. Additionally, an intelligent widget system makes it possible to create a unique & personalized framework when it comes to the video content's organization and presentation in the shop. Moderators can access all ongoing live shows and monitor the content to make sure everything stays clean. All previously created live shows & clips are easily accessible from the dashboard, and can be reviewed before the retailers decide if that content stays or goes. The powerful performance analytics tool empowers retailers to scale the video shopping experience. It provides a variety of fundamental insights and data, which guide retailers towards increasing the efficiency of their content, and maximize profit.

Shoppable Player

The face of the live shopping technology.

Literally integrating a human being into the online shopping experience, the shoppable player is what live video shopping is all about. Enter the world behind a product, and shop from inside a live stream!

The shoppable player merges live-streaming & shopping, blending a creator's video experience into a retailer's online shop. Adding streamed products to the shopping cart, visiting product pages, and chatting in real-time with the content creator, are the key aspects responsible for the success of this innovative experience. No online shopper will ever feel alone again, and nor will they feel uncertain about any buying decision, because of the creator's power to entertain, inform and interact.

The future of shopping is here, and it revolves around a three-way retail system, which you should integrate into your online retail strategy. The fulfillment of your business needs are as important as an influencer's creation needs, and as important as your customers' shopping needs. Only with a properly functioning ecosystem, can your video shopping experience become an ongoing success, that will keep you at the top of your industry.

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