The sales conversion rates speak for themselves when it comes to Live & Video Shopping. All you need to do is make sure as many people are at the right show at the right time.

A few months ago, I wrote an article about how to promote your live shopping platform, comparing the promotion of live shows to the promotion of live concerts. This time, I'm back with an updated comprehensive list of tips & tricks you absolutely should try out before you go live. This list is based on success stories from our most active retail partners.

1- LIVEBUY Pop-Ups

LIVEBUY offers you the feature to make all your shop visitors aware of upcoming or ongoing live shows. Activate and configure the Pop-Ups to lead potential viewers browsing through your store to the heat of the action!

2- One Pre-Show Screen to rule them all!

Upcoming live shows all have an auto-generated pre-show screen. It contains a thumbnail picture, a countdown, as well as information about the show and the creator. Additionally, the pre-show screen offers users the possibility to share a preview of the upcoming show and even set a reminder for it by adding it to their calendar.

3- Make it visible at first glance

Create awareness about your shoppable content the second a potential shopper enters your online store. Many of our retail partners have opted for adding a "LIVE" button on the menu bar, as well as adding ad-ribbons & banners. Go for vibrant colors, simple copy and exciting deals to make the best out of your in-store communication.

4- Newsletters

Promote upcoming shows by sending out standalone newsletters announcing the exciting event. We recommend sending out the newsletter one hour before the creator goes live. Additionally, newsletters are a great way to help you promote your past shows, and get some conversion rates going on your replays! Make your newsletter design & copy catchy, and don't be shy to use emojis! 🚀

5- Push Notifications

If your online store is available as an app, you can send out push notifications to maximize viewership to a specific live show. Most people who have downloaded your app are already fans of your store, and reaching out to them will prove beneficial. We recommend sending out the notification between 15 and 30 minutes before the show.

6- WhatsApp Broadcast

Many businesses are now building communities on WhatsApp and giving their followers the chance to subscribe to a broadcasting channel. Due to the large amount of WhatsApp users, this could prove to be more efficient than sending out newsletters by e-mail. You can promote all kinds of events, news & deals on the WhatsApp channel, just make sure you don't spam otherwise you might lose subscribers.

6- Influencer Marketing

Push your creators or influencers to promote the content on their social channels. We have seen outstanding results arise from some of our retail partners, such as DOUGLAS & Wehkamp, after the creators communicated the upcoming shows to their communities. Make the best use out of any ongoing collaborations with influential figures.

7- Facebook Events

Create a Facebook event for an upcoming show and lead people to the pre-show screen. Facebook offers great ways to reach potential customers by boosting the event, just make sure you create the Facebook event at least a week before the show.

8- Insta Stories

Post stories on Instagram and activate the countdown feature, which will notify your community when your show goes live. Make sure the show is linked in your story or bio so that your followers can find it easily. We recommend publishing the stories the same day of the live show and most importantly right before it starts. Create Instagram stories after the show as well to lead your followers to the replay.

9- Insta Live

Tease your social followers about the upcoming show by going live on Instagram right before the live show starts. Going live on Instagram will function just like a highly interactive, sharable advertisement, giving your followers a taste of the exciting video experience happening on your store. This type of promotion usually works best with shows including celebrities or highly attractive deals.

10- The Power of Fun

Going for live show formats & creators who create fun experiences for your shoppers will lead to tons of user generated awareness. Word of mouth is key in the game of social commerce, and going for fun content will generate that for you.

These are the most efficient ways to promote your shoppable content, put them to use and get ready to sell out your shows!

‍