‍The Video Shopping Pioneers 🛍️

DOUGLAS has built a thriving community centred around exciting shoppable video content, which they have been continuously creating and publishing since 2020. They have gone live an impressive 2069 times and have published 3064 clips. This has significantly increased the time spent on their online shop, both on desktop and mobile, and they are experiencing unprecedented sales conversion rates. Thanks to collaborations with celebrities, influencers, and experts, DOUGLAS has become the go-to source of entertainment and information in the cosmetic industry. By doing so, they have minimized the usual hurdles of online shopping.

DOUGLAS LIVE becomes Europe's cosmetic video platform 💄

In 2020, DOUGLAS went live for the first time and decided to alleviate the hurdles of the pandemic by making video content a core component of their e-commerce strategy. Fast-forward three years, and DOUGLAS LIVE has become the heart of their video shopping experience, with over two thousand live shows. This page is organized into various widgets, categorized by brands, topics, and creators, effectively turning DOUGLAS into a TV station for their brand partners & content creators. The live page provides an ideal platform for showcasing videos related to beauty products. Additionally, DOUGLAS has introduced creator profile pages to foster deeper relationships between viewers and content creators, giving their online store a social media-like experience. With LIVEBUY's Multi-Shop-Streaming feature, DOUGLAS can efficiently distribute their content across all their stores in Europe.

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DOUGLAS Clips - 44% of Sales Madness 💸

DOUGLAS has produced a substantial number of short, snackable, and shoppable clips, which have been instrumental in DOUGLAS's video shopping success. Their top clip has achieved a conversion rate of 44%, an unprecedented accomplishment in the online retail industry. They have integrated these clips into their product detail pages (PDPs), transforming them into the most trusted review source and taking their PDPs to the next level. This integration allows customers to get informed about products without having to leave the DOUGLAS website to search for reviews on other platforms such as Google or YouTube. This strategy has proven successful, with more than 50% of visitors entering the DOUGLAS website through PDPs.‍


DOUGLAS inspires by creating a Shoppable Video Feed 📲

DOUGLAS has recently enhanced its mobile app by introducing their very own shoppable video feed. Customers can access the feed to get inspired and discover new products easily. The feed is designed to provide content that's relevant to users' interests and preferences, with the aim of keeping them engaged and informed. By offering a quick and easy way for customers to find content, DOUGLAS is able to compete with social media platforms for people's time & attention! As a result, DOUGLAS has seen an increase in viewership and conversion rates.

Celebrities on DOUGLAS 💫

DOUGLAS has featured celebrities such as Alicia Keys, Kylie Jenner, and Billie Eilish in their live shows, giving them exposure to a worldwide audience and taking their credibility and luxurious image to new heights.

DOUGLAS is not afraid to push the boundaries of e-commerce and position their online store up there with the greats. They are a source of inspiration not only to their shoppers but to other retailers. It's time for all online retailers to create their video shopping platforms, turn their product pages into video review sources, and inspire their shoppers.

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