Social commerce is pushing video tech companies and retailers to collaborate together in order to broaden the boundaries of the retail world. It started with shoppable live streams, and is now taking on new forms that are compatible with the user-generated planet we have landed on.

The User-Generated Planet

According to an article by Gorilla Group, 80% of all content on the internet is user-generated, and that percentage keeps growing every year. The retailers and brands that are integrating user-generated content (UGC) as part of their marketing strategies are building a strong foundation with their potential customers. This foundation is based on trust, and it just so happens that trust leads to high ROI in the online retail world. LIVEBUY is happy to announce the user-generated video solution, lifting the live shopping game to the standards of today's times.

What are LIVEBUY Clips?

Clips are short shoppable videos that can be placed anywhere in your online store. They can be easily created with the Creator App, just like on any other video integrated social platform (Instagram, TikTok etc.). Creators can choose up to three products from your catalog and either record or upload a video, that highlights the benefits of these products. This allows you to upgrade your online store to a video shopping platform, which provides inspirational, educational and entertaining content.

The next generation of reviews

The most trusted product reviews on the internet are user-generated. This goes from tech bloggers unpacking new released goods and comparing iPhones with Androids, to an Instagram celebrity posting a video review of a restaurant they discovered during their travels. This is the content that we trust today because it comes from people who have no other motive than to inform their fans about their passions. Product detail pages (PDP) on most websites already have text-based reviews, and it's now time to take the next step. Clips allow you to upgrade your PDP's into trusted, video-based review pages. Your shoppers will never have to go to YouTube or Google to get informed about your products anymore, they will just be able to do it in your shop.

Your platform, your choice!

Clips allow you to create a seamless video shopping experience, which your customers can swipe through as they would on TikTok or Instagram. The content is coming from your talented creators, which means there is very little time, effort & money you have to invest in order to get hold of that tasty UGC!

User-generated does not mean you don't get to control the content. In fact, you literally own it, and can control it by carefully selecting the creators who generate content for your shop. Monitor and review incoming clips before they are published right from your Dashboard, and make sure everything stays brand safe!

The time has come for you to create your very own video shopping platform, and get your shoppers used to spending more time on your online store. Turn your product pages into the most trusted sources of reviews and dominate your industry.