Many interesting personalities have emerged as influential live sellers in this space. These content creators have different stories and emerged from different backgrounds.

1- Viya: The Queen 👑

Viya is arguably the most famous live shopping content creator in China. With over 17 million followers on Taobao Live, Viya has become a household name in China's e-commerce industry. Viya is known for her engaging personality and ability to sell tons of products quickly on her live shows. She has collaborated with many brands and has been credited with selling millions of dollars' worth of products.

2- Austin Li: The Lipstick King 💄

Austin Li a.k.a.  "lipstick king," is another influential live shopping content creator in China with over 20 million followers on various platforms. Austin Li is known for his ability to showcase & sell makeup products in an entertaining way. He has a loyal fan base that values his engaging personality and keeps coming back for some lip action!

3- Xin Ba: The Comic 🤭

Xin Ba is a rising star in China's video shopping industry. With over 10 million followers on Taobao Live, Xin Ba is constantly growing in popularity thanks to his comedic style and ability to keep his audience engaged during live streams. It's the laughs that count for this guy!

4- Luo Yonghao: The CEO 💼

Smartisan founder and CEO Luo Yonghao surprises the world with his ambition to become the top live seller on Douyin. Luo specializes in electronics & gadgets with over 6 million followers on Douyin, he has been credited with driving significant sales for many technology brands.

5- Zhang Dayi: The Fashion Designer 👗

Zhang Dayi started her career as a fashion designer and entrepreneur before becoming a live shopping celebrity in China. As the apple doesn't fall far from the tree, it is no surprise that she excels at selling fashion & lifestyle products. Zhang has gathered over 9 million followers on various platforms since she first went live.

Anyone can be a successful live seller. The key to success is Fun! Get people smiling, laughing or mesmerize them with inspirational stories, and you will grow as a live seller. We can expect to see more unique personalities emerging as content creators and collaborating with brands to drive sales & increase brand love.